TikTok is introducing a fresh option that allows them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the platform announced that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a global rollout. This development aligns with a surge in AI content, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing content creators on another major platform primarily display content made by AI. A large amount of this content is considered low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or bizarre.
Our research shows that a lot of users like content created using AI tools, ranging from AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, depending on their own choices,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its service labeled as made with AI. In total, over 100 million pieces of content are submitted to the platform every day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the level of artificial media they view by using the “manage topic” setting in the application and picking “AI-generated content”. Additional categories that can already be adjusted under the setting encompass news, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines oblige content makers to tag lifelike AI-made content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the service will from now on attach an artificially created label to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This action is intended to help prevent users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a $2 million AI literacy fund for experts and organizations to create educational content about using AI responsibly. This project will benefit non-profit groups specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid discussion over proposals to cut jobs for numerous review team members in the UK. It is set to reduce 439 jobs in its content moderation team in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by automated systems.
A senior executive explained that people-led review would continue to be important, but automated tools can protect employees by filtering out the most distressing content before it gets reviewed by people. TikTok stated a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine people and machines to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
